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In the digital customer centre, which is also accessible via the Internet, customers can manage their personal details, subscriptions and bills on their own. Swisscom fosters close ties with all stakeholder groups: shareholders, investors, employees, suppliers, the general public, public authorities and, above all, its customers. It has long been committed to its Swiss roots and endeavours to ensure that all citizens benefit from leading-edge technologies. This is reflected in Swisscom’s solution-oriented approach, which is geared to serving the common good as well as the interests of the company.See
Swisscom offers products and services from the core business under the Swisscom corporate branding, as well as under the secondary brand Wingo and the third-party brand M-Budget. It also has other brands in its portfolio which are associated with other themes and business areas. Outside Switzerland, Swisscom’s main market is Italy, where it operates under the Fastweb brand. The strategic management and development of the entire brand portfolio is an integral part of corporate communications.
External rankings also confirm this image. According to the “Best Swiss Brands 2016” survey carried out by Interbrand, Swisscom moved up two places in the reporting year and now sits in fourth place. This makes it one of the most valuable brands in Switzerland, with a monetary brand value of over CHF 5 billion.
Swisscom’s network and IT infrastructure
Network infrastructure in Switzerland
To drive forward ultrafast broadband provision in Switzerland, Swisscom has opted for a broad, innovative mix of technologies. Alongside Fibre to the Home (FTTH), technology such as Fibre to the Curb (FTTC), Fibre to the Street (FTTS) and Fibre to the Building (FTTB) will play a key role here; in other words, optical fibre is getting ever closer to the client.
Swisscom supplies 99% of the Swiss population with 4G/LTE coverage. In urban regions with particularly high traffic along streets and in busy public places, 4G/LTE microcells ensure the required network capacity. In this context, Swisscom has developed its own antenna technology for installation in a manhole, which will be improving coverage from 2016. Swisscom is increasingly installing dedicated antenna systems in large business premises and indoor public areas. 4G+ technology (LTE advanced) already ensures mobile Internet bandwidths in excess of 300 Mbps in urban areas. In April 2016, Swisscom successfully transmitted data over its mobile network at a speed of 1 Gbps for the first time and mapped out the way forwards for other technological developments. Swisscom’s offering is therefore leading the way, both in Switzerland and by international standards. Swisscom is likewise providing ultra-modern IP-based voice services in the form of VoLTE (Voice over LTE; launched in June 2015) and WiFi Calling (launched in August 2015). To ensure that it will still be able to satisfy the rising demand from customers for data volumes in future, Swisscom is continuously expanding its mobile network and investing in new technologies. As the 22-year-old 2G mobile technology needs a significant share of the antenna capacity but can only handle 0.5% of data traffic, Swisscom has decided to only support 2G until the end of 2020.See
The Internet of Things has long connected an immense number of objects and devices to one another and to people. Swisscom is the first provider in Switzerland to set up an additional network dedicated to the Internet of Things: the Low Power Network (LPN), which forms the basis for the Internet of Things and thus for smart cities, energy-efficient buildings, machine-to-machine networking and new digital applications. The initial LPN rollout for 80% of the Swiss population as well as coverage in cities was concluded at the end of 2016.
Network infrastructure in Italy
While Fastweb does not have its own mobile network, it offers mobile services based on an agreement with another mobile operator (MVNO model). In view of the significance of convergence offerings for the fixed network and the increase in quality of mobile services, Fastweb upgraded its network to FULL MVNO in 2016 and is thus able to manage customer SIM cards directly and better control the customer experience. This will be launched on the market in 2017.
Swiss IT infrastructure
Swisscom is becoming more experienced in using cloud technologies every year. The first cloud platforms used by Swisscom are already being replaced by the next generation of platforms. The constant state of change on the market backs up Swisscom’s efforts to use the latest technologies both internally and externally for the benefit of its customers. The industrialisation of IT continues to make good progress, accompanied by the development of modern applications that benefit from the new opportunities offered by the platforms and help cut costs. Nevertheless, the old and new technologies will continue to exist and function side-by-side over the coming years. By integrating different generations of technology to meet its needs, Swisscom is gaining the necessary experience and expertise to provide support to its customers as they make their way in the digital world.
Fastweb’s IT infrastructure
One data centre is managed by a technology partner who is responsible for setting up, designing and adapting the centre as well as the operational aspects of Fastweb’s IT infrastructure. Two data centres are mainly used for corporate business services, in other words for housing, hosting or other cloud-based services. One of the Fastweb data centres in Milan was the first in Italy to be awarded Tier IV certification, which certifies the highest level of reliability, security and performance. It is fully operational and hosts services for business customers.
Swisscom has also established an Ethics Board. This board serves the company in an advisory role and addresses issues relating to process sustainability and integrity as well as digitisation applications.See
Finally, Swisscom strives to provide information on issues relevant to data protection in non-technical language and in befitting detail. Part of the Swisscom website will be dedicated to this.