CR targets
The most important indicators for the achievement of Swisscom’s CR targets
Priority of the CR Strategy | Guidance 2017 1 | Value 2017 2 | Target 2020 | Guidance 2018 | ||||
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Image target / cross-portfolio activities | ||||||||
Main target: Swisscom’s sustainability image | ||||||||
Reptrak = standardised tool for image measurement of companies | ||||||||
Citizenship is composed of social, economic and ecological ratings. | ||||||||
KPI: Citizenship points in Reptrak from the rating by the general public | >70 | 69.5 | >70 | - | ||||
KPI: Share of "do-not-know"-answers Citizenship in Reptrak | 19.1% | <10% | ||||||
2018 measures: | ||||||||
> Establishment of the sustainability label and the topic circular econcomy in Swisscom Shops | ||||||||
> Actions with public visibility on media skills, circular economy and smart city | ||||||||
> «Together we can increase sustainability» on further products | ||||||||
Expansion of portfolio of sustainable services (G4-EN27, SDG 13) | 3 | |||||||
Services with ecological or social value. These products are given a label. The composition of the portfolio varies over the years. | ||||||||
KPI: Increase in the number of services with a sustainability label | 40 | 53 | 60 | 55 | ||||
2018 measures: | ||||||||
> Evaluation or redesign of suitable services | ||||||||
Mobile telephone return (G4-EN28, SDG 12) | ||||||||
Re-use/recycling of mobile phones that are no longer used | ||||||||
KPI: Return rate (percentage of sold mobile phones returned for recycling) | 12% | 8% | 12% | |||||
2018 measures: | ||||||||
> Increase in return rate over 2016 in the “Mobile Aid” and “Mobile Bonus” programs for private customers and “Mobile Bonus Business” for business customers | ||||||||
Reduction in paper consumption (G4-EN27) | ||||||||
KPI: Percentage of residential customers and SME clients using online billing | 37% | 36.6% | 40% | |||||
2018 measures: | ||||||||
> Further promotion of online billing | ||||||||
> Direct mailing for suitable customer segments | ||||||||
Training for employees at touch points (shop/call center/sales) (GRI-EN26) | ||||||||
Training in Corporate Responsibility (CR) and in environment and social topics. | ||||||||
Touch point training on the protection of minors in the media carried out | ||||||||
KPI: Conduct training courses on anti-corruption | occured | occured | occured | - | ||||
2018 measures: | ||||||||
> Touch point training on the sustainability benefits offered by Swisscom products | ||||||||
Anti-corruption (GRI-SO4) | ||||||||
Conduct training courses on anti-corruption | ||||||||
KPI: Conduct training courses on anti-corruption | occured | occured | occured | - | ||||
2018 measures: | ||||||||
> Only situational training intended | ||||||||
Energy efficiency and climate protection | ||||||||
Main target: (G4-EN18) Increase in the ratio between customers’ CO2 savings and Swisscom’s own CO2 emissions (“2:1-target”) | ||||||||
Emissions and savings are recorded in accordance with the ISO 14064 standard, verified externally and disclosed in detail in a climate report | ||||||||
KPI: Ratio of the CO2 savings achieved by customers to the sustainable portfolio and Swisscom’s own CO2 emissions | 1.4 | 1.23 | 2 | 1.60 | ||||
2018 measures: | ||||||||
> Further reduce own emissions from operation, including supply chains | ||||||||
> Promotion of existing sustainable services | ||||||||
> Expansion of the portfolio of sustainable services | ||||||||
Main target: Energy efficiency (G4-EN5, SDG 7, 13) | ||||||||
Increase in energy efficiency EF | ||||||||
EF = (GEV + ∑ ESP) / GEV | ||||||||
> TEC = Total energy consumption | ||||||||
> AES = Accumulated energy savings | ||||||||
Source: OFEV/FOEN Directive | ||||||||
KPI: Increase in energy efficiency EF in % | 13.9% | 35% | 16% | |||||
2018 measures: | ||||||||
Implementation of other cost-cutting and efficiency measures (target = 23 GWh) including: | ||||||||
> Dismantlement of analog network and technology improvements | ||||||||
> Increase efficiency in data centers | ||||||||
> Virtualization of servers | ||||||||
Optimisation of CO2 emissions of vehicle fleet (G4-EN30) | ||||||||
Focus on direct emissions from fossil fuels (Scope 1) | ||||||||
KPI: Average CO2 emissions per car in g CO2/km according to manufacturer data | 106 | 105 | 95 | 102 | ||||
2018 measures: | ||||||||
> Further implementation of the procurement roadmap | ||||||||
CO2 emissions (G4-EN15-17) | ||||||||
CO2 emissions in operations and in the supply chain (excluding Fastweb, energy offset). Part of the 2:1-target. | ||||||||
KPI: CO2 emissions in tonnes | 394,000 | 400,800 | 341,000 | 360,000 | ||||
2018 measures: | ||||||||
> Implementation of further efficiency measures | ||||||||
> Improvements jointly implemented with suppliers | ||||||||
CO2 savings by customers thanks to sustainable ICT services (G4-EN19, SDG 7) | ||||||||
Sum total of savings achieved by customers through the use of sustainable Swisscom products. Part of the 2:1-target. | ||||||||
KPI: CO2 savings in tonnes | 512,000 | 493,702 | 700,000 | 569,000 | ||||
2018 measures: | ||||||||
> Promotion of existing sustainable services such as in the range of Work Smart and tiko/Swisscom Energy Solutions | ||||||||
> Expansion of portfolio of sustainable services particular in the range of IoT and Smart City | ||||||||
Work and life | ||||||||
Main target: Utilisation of mobile working models | ||||||||
Number of people able to work on the move in Switzerland (according to a survey) multiplied by the average share of the fixed network and mobile broadband market | ||||||||
KPI: Number of customers | 893,000 | 989,000 | 1,000,000 | |||||
2018 measures: | ||||||||
> Active participation in the Work Smart Initiative | ||||||||
Main target: Utilisation of health offerings (SDG 3) | ||||||||
The offerings include i.a. Abavent Events, the health portal healthi, the health dossier Evita, Datasport Event and the App Swissmom | ||||||||
KPI: Number of customers | - | 1,104,212 | 1,000,000 | |||||
2018 measures: | ||||||||
> Extension of the customer base to medical doctors, hospitals, therapists, pharmacies and to healthi | ||||||||
> Implementation of the networking projects | ||||||||
Media skills and security | ||||||||
Main target: Promoting media skills | ||||||||
Measurement by reference to the number of courses, visitors media smart platform, reader publications and child protection offerings | ||||||||
KPI: Number of customers (cumulative) | - | 932,812 | 1,000,000 | |||||
2018 measures: | ||||||||
> New issue of enter (16th issue); migration media smart on www.swisscom.ch/storys for the purpose of increasing higher range | ||||||||
> Awareness campaign media usage (Awareness Day) | ||||||||
Participation in media skills courses (G4-SO1) | ||||||||
Media skills courses for parents, teachers, pupils (middle and upper school) and Swisscom Academy | ||||||||
KPI: Parents/teachers | 7,500 | 6,847 | 8,000 | |||||
KPI: Pupils | 25,000 | 27,810 | 28,000 | |||||
KPI: Swisscom Academy | 16,000 | 16,561 | 20,000 | |||||
KPI: Total number of visitors | 48,500 | 51,218 | 56,000 | |||||
2018 measures: | ||||||||
> Expansion of offering by means of an online platform | ||||||||
> Further marketing of the offering with complementary material | ||||||||
> Media courses: Increasing publicity with specific communication measures, strengthen capacity of course instructor | ||||||||
> Swisscom Academy: Expansion of online formats such as help videos and webinars and focus on the new online-format "Info-Café" (informational events) | ||||||||
Promoting media skills: Visitors to the Media Smart platform (G4-SO1, SDG 4) | ||||||||
KPI: Number of visitors on the platforms | 120,000 | 31,022 | 120,000 | 120,000 | ||||
2018 measures: | ||||||||
> Continuation of SEO (search engine optimization) measures | ||||||||
> Review of the reorientation of the platform | ||||||||
Attractive employer | ||||||||
Main target: Establishing the company’s position as one of the most popular employers in Switzerland | ||||||||
The position is measured by reference to the “Universe” ranking by students and professionals | ||||||||
http://universumglobal.com/rankings/company/swisscom/ | ||||||||
KPI: Rank students | - | 4 | 2 | - | ||||
KPI: Rank professionals | - | 3 | 2 | - | ||||
2018 measures | ||||||||
> Step up communication activities (flexibility & health, Employability, Diversity, Corporate Volunteering) | ||||||||
> Positioning as a responsible employer, new consideration of the dimensions of ethics and CSR | ||||||||
Diversity (G4-LA12, SDG 5, 8) | ||||||||
Increasing diversity among employees, measured by gender distribution, age mix, nationalities and inclusion. The Diversity Index is only carried out every two years. | ||||||||
KPI: Diversity Index of Superior School of Lucern (rang) | - | - | 1 | |||||
KPI: share of women in management positions | - | 11.7% | 20% | |||||
KPI: employees whose performance is impaired due to health problems (inclusion) | - | 0.86% | 1% | |||||
2018 measures | ||||||||
> Promotion of flexible working models for women and men at all levels | ||||||||
> Specific training opportunities for women in management positions, Women’s pools in recruitment for MINT bodies, ICT weeks for girls | ||||||||
> Inclusion of people with autism in IT testing | ||||||||
Occupational health management OHM (G4-LA6, SDG 3) | ||||||||
Staff absence rate constant or reduced over the prior year | ||||||||
KPI: Absences in days/target days (weighted by FTE) x 100 Target days are based on standard working hours. | 2.8% | 3.06% | 2.8% | |||||
2018 measures | ||||||||
> Transverse projects: BGM@CTP (Customer Touchpoint), introducing mental helath training and early identification for line manager | ||||||||
> Learning Lunches Social Media and Food, Mindfulness@Meeting, Mindfulness during Lunchtime, Study iCope (Online Stress Training), Webinar menatl health for line manager, self-management courses | ||||||||
> Ergonomics-mini-consulting, Leadership & Health, health checks for employees with time autonomy, health checks for management staff, Learning-Lunches regulars table (discussion about Burnout), Learning-Lunches nutrition | ||||||||
Corporate Volunteering (GRI-SO1) | ||||||||
KPI: Number of volunteer days Give&Grow | 1,300 | 1,140 | 1,300 | |||||
2018 measures | ||||||||
> Continuation of the programme in line with the number of volunteer days in previous year | ||||||||
Fair supply chain | ||||||||
Main target: Review of working conditions of employees working for our suppliers (JAC Initiative) (SDG 8) | ||||||||
Number of audits multiplied number of employees at the audited factories | ||||||||
JAC = Joint Audit Cooperation | ||||||||
KPI: Number of employees working at suppliers | 1,540,000 | 816,000 | 2,000,000 | - | ||||
2018 measures | ||||||||
> Expanding the audits of the JAC community through partnership with the EICC | ||||||||
Review of suppliers (G4-EN/HR/LA) | ||||||||
KPI: Number of suppliers that have been audited | 82 | 89 | 115 | |||||
KPI: of which led by Swisscom | 9 | 9 | 8 | |||||
KPI: Number of suppliers with self-assessment (validated externally) | 160 | 162 | 150 | |||||
2018 measures | ||||||||
> Intensification of joint activities as part of JAC (audits, qualitative + quantitativ), targeted “on-boarding” self-assessment | ||||||||
Review of strategically important suppliers in terms of transparency of greenhouse gas emissions (G4-EN32) | ||||||||
KPI: Number of key suppliers that disclose their climatic data via CDP CDP = Carbon Disclosure Project | 55 | 56 | 60 | |||||
2018 measures | ||||||||
> Campaigns to encourage participation in the CDP through Action Exchange Program (AEP) | ||||||||
Networked Switzerland | ||||||||
Main target:Coverage of Switzerland with fixed ultra-fast broadband as a requirement for ind. BIP of CHF 30 billion (G4-EC7, SDG 9) | ||||||||
KPI: Coverage of households and businesses Ultra-fast broadband = bandwidth (BB) >100 Mbps Base: 3.6 mio. households and 0.7 mio. businesses (source: FOS) | 47.7% | 85% | ||||||
2018 measures | ||||||||
> Roll-out FTTx (x = Home, Street or Curb) | ||||||||
> Increase in bandwidth | ||||||||
Main target: Coverage of Switzerland with mobile ultra-fast broadband as a requirement for ind. BIP of CHF 30 billion (G4-EC7) | ||||||||
KPI: Coverage of population Ultra-fast broadband = bandwidth up to 150 Mbps | 99% | 99% | ||||||
2018 measures | ||||||||
> The target is reached with 99% coverage. No new target for 2018 provided. | ||||||||
Further measures: | ||||||||
> Development of the mobile network according to the 5G standard | ||||||||
1 The target is considered to have been achieved if it comes within a tolerance of 5%, or not achieved or exceeded if it is outside the tolerance
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2 = target achieved
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= target not achieved
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3 target exceeded
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