Swisscom brands

The Swisscom brand is one of the strongest and most successful brands in the world and a key asset for business success. In 2025, Swisscom rose from third place to become the world’s strongest telecommunications brand. According to Brand Finance, this achievement reflects its strong performance in the areas of familiarity, reputation, consideration and recommendation in Switzerland. The Swisscom brand represents the entire Group. Swisscom combines trust and technology leadership – an aspiration reflected in the Group’s ‘Innovators of Trust’ vision.

Swisscom’s identity and role as a quality Swiss brand is decisively shaped by its deep roots in Swiss history and society. The company strengthened its brand positioning in Switzerland in 2025. Its slogan of ‘Discover your possibilities’ is an invitation to explore the potential of new technologies and take active advantage of the opportunities offered by digitalisation.

In the retail market, the Swisscom brand is complemented by the strong secondary brand Wingo, which differentiates itself through smart offers at fair prices. The third-party brands Migros Mobile and Coop Mobile complete the portfolio and ensure a broad presence in the lower price segment of the retail sector. Swisscom owns additional brands associated with other focus areas and business segments, such as cablex and localsearch (Swisscom Directories Ltd). The Swisscom brand is valued at over CHF 5 billion, making it one of the most valuable Swiss brands.

Following the acquisition of Vodafone Italia, Fastweb + Vodafone established itself as a new corporate brand in Italy. Its slogan of ‘Insieme, siamo futuro’ confidently points the way to a shared and successful future. While Fastweb + Vodafone acts as the corporate brand, customers interact with the commercial brands Fastweb and Vodafone and the secondary brand ho.