Stake­hold­ers’ letter

Dear Readers,

As a pioneer, Swisscom drives forward digital innovation and shapes Switzer­land’s progress. This self-image is a fun­da­men­tal part of our corporate strategy and is also reflected in our sustainability effort, which has been recog­nised in­ter­na­tionally: the renowned Time magazine and the data company Statista included us in their first published list of the ‘World’s Most Sus­tain­able Com­pa­nies 2024’.

For us, this is an incentive to continue on the path we have chosen. In view of global challenges, especially the net-zero emissions target, we are committed to promoting new tech­nolo­gies that promise to help with the achieve­ment.

As a whole Group, we have set ourselves a net-zero target for 2035, in line with the SBTi across our entire value chain. In 2024, we made significant progress on various initiatives, such as improving our energy efficiency, electrifying our fleet, upgrading oil heating systems and sup­port­ing suppliers with CO₂ reduction programmes.

New ways of protecting the climate

In the future, we will go even further and move towards an approach that can be described as ‘beyond value chain mitigation’. This means that firstly, as a pioneer, we will promote start-ups and tech­nolo­gies that contribute to the removal of CO₂ emissions from the atmosphere because the entire economy will inevitably depend on such tech­nolo­gies to achieve net-zero. Secondly, we want to promote climate change mitigation in addition to prioritising the reduction of emissions, even outside of our own value chain.

We already do this today to some extent. For example, our cus­tomers are avoiding emissions thanks to their use of our ICT services. By 2025, we aim to save one million tonnes of CO₂ per year in this way. Or with our Sus­tain­abil­ity Software Radar launched in 2024 in cooperation with Atlantic Ventures, which supports ESG managers in selecting tools, thus helping Swiss com­pa­nies with the im­ple­men­ta­tion of holistic and data-based sustainability and carbon management.

Re­spon­si­ble use of artificial intelligence

By using artificial intelligence (AI) and automating processes, we are systematically making use of the tech­no­log­i­cal op­por­tu­ni­ties of the future internally within the Group. There will also be solutions based on generative AI for our cus­tomers in the future – and that is precisely why we are taking responsibility for its ‘proper’ use as a leading ICT provider. Since the reporting year, we have done this by giving all our employees mandatory training on ethical questions through e-learning. And by offering a new, interactive guide on our public learning platform Swisscom Campus to raise awareness of the op­por­tu­ni­ties and risks of using AI.

New Sus­tain­abil­ity Strategy 2030

We take responsibility for society. The wheel of de­vel­op­ment is turning fast, and new topics and issues are emerging. For example the phenomenon of ‘sharenting’: this term describes parents sharing in­for­ma­tion about their children on social media. In our view it is im­por­tant to educate people about the potential risks and challenges associated with this. To this end, we not only organised online parents’ evenings on our TV platform blue in 2024, but also share a wide variety of tips and tricks, dos and don’ts online.

We believe that innovation and sustainability go hand in hand and that we as a company must remain agile. For this reason, we also revised and further developed our sustainability strategy during the year under review. It has only been in force since the start of 2025, and you can find a short preview in this report.

Kind regards,

Myriam Käser

Head of Group Com­mu­ni­ca­tions & Responsibility

Saskia Günther

Head of Sus­tain­abil­ity