Innovation focused on specific topics
Swisscom is focusing its innovation activities on seven areas of innovation, which in turn directly help the Group achieve its goals:
![WSGE_DP_GR_Innovationsfelder](/graphics/2019/en/WSGE_02_0006.png)
Within these areas of innovation, Swisscom continually invests in progressive solutions to meet its strategic goals. In doing so, its primary goal is to provide the best ICT infrastructure for a digital Switzerland, tap new growth markets, and offer its customers the best services and products.