Sustainability strategy 2025
This section addresses the objectives and measures of the Sustainability Strategy 2025 in detail. Swisscom’s corporate strategy is laid out in the section “Strategy and environment” on page 14 of the Management Commentary of the Annual Report.
Digitisation is having an ever-greater impact on the economy and society over time. As Switzerland’s leading ICT company, Swisscom bears a special responsibility in this respect. It has to realise opportunities that could improve the country’s standard of living, while keeping a careful eye on potential risks. In other words, it must fulfil its role of bringing about progress with a keen sense of both responsibility and curiosity.
Swisscom is now addressing three core challenges of the digital information society in depth:
- The digital skills of people living in a networked world have to be honed. While technologies advance at great speed, people’s skills do not simply change without help. Almost every aspect of life now requires people to have the ability to relate competently to a digital “other” – whether it’s as schoolchildren, fathers and mothers, politicians, pensioners or citizens. In particular, those who are embedded in a value creation chain have no option but to keep pace with the demands of a networked world.
- Protecting the global climate requires decisive action. Climate change is a global problem of the first order, with repercussions that are having an ever-greater impact on Switzerland with every passing year. All countries must contribute in major ways to climate protection. Digitisation brings with it promising opportunities for this purpose.
- Reliable, secure infrastructure is fundamental to Switzerland’s competitiveness and quality of life.
In response to these challenges, Swisscom has formulated three strategic priorities and associated objectives with the aim of contributing to the well-being of people, the environment and Switzerland as a nation: