Strategy and environment
Swisscom is Switzerland’s largest telecoms provider. Through its subsidiary Fastweb, it also has an alternative telecoms service provider in the Italian market. In order to ensure its long-term success in a dynamic environment, Swisscom has defined five Group goals. In Switzerland, Swisscom aims to consolidate its market leadership even further. Swisscom forms Switzerland’s digital backbone and sets itself apart by offering the best customer experience. In Italy, the subsidiary Fastweb is focusing on the further expansion of the ultra-broadband network and on convergence offerings. Other key Group goals are an extremely high level of financial stability, innovative offerings, resilient networks and sustainability.