Strategy in Italy
Fastweb is an infrastructure-based, alternative telecommunications provider for residential and business customers in Italy. It has its own ultra-broadband infrastructure and offers mobile communications services in addition to fixed-network services for residential customers and smaller business customers. It positions itself as a high-quality provider and pursues a strategy of becoming an infrastructure-based OTT provider. Its own network infrastructure (mobile communications and fixed network) offers customers gigabit connectivity. At the same time, Fastweb is developing new services that – much like conventional OTT providers – are characterised by simplicity, strong customer orientation and effectiveness. Fastweb continues to expand its own convergent ultra-broadband network through ongoing investments. In the broadband market, Fastweb’s good market position is based on its own optical fibre-based infrastructure (FTTH and FTTS). Fastweb has held a 4.5% stake in FibreCop S.p.A, a network company founded in 2020 and majority owned by TIM (58%), since 2021. By acquiring a stake in FibreCop, Fastweb will benefit from the planned further FTTH roll-out in Italy. Fastweb additionally relies on the use of fixed wireless access (FWA). FWA allows surfing speeds similar to those offered by fibre to achieve a better customer experience at lower costs and with less time required for network expansion. The planned roll-out of the nationwide 5G mobile network will be enabled by the acquisition of Spektrum and the partnership with WindTre.
In the residential customer segment, Fastweb relies on a convergent product portfolio that is transparent, fair and simple. It intends to offer the best customer experience by providing an impressively high level of service quality. For business customers, it is making strategic expansions to its portfolio, primarily by employing horizontal solutions focused on cloud and digital security. Another focus of Fastweb’s activities is the expansion of its wholesale offerings – whether in the area of ultra-fast broadband or with the connection of mobile communications sites to the fibre-optic network.
In order to improve its brand positioning, Fastweb has additionally enshrined its purpose of ‘Tu sei futuro’ in its articles of association. In doing so, it intends to expand its positioning, which had been heavily based on speed and performance in the past, to include future topics such as digitisation and sustainability. Swisscom expects Fastweb to further expand its market position in the future and to make a rising value contribution.