Risks

Changes in markets, competition, customer behaviour, technology, the regulatory environment and government policy are drivers of risk. Swisscom’s risk management system is aimed at safeguarding the company’s enterprise value. New offerings in the areas of digitisation and IT services should compensate for sagging revenue from the traditional core business. Over the long term, the trend in the ICT market will necessitate major changes in the approach to risks related to the business model, technology and human capital.