CR targets

The most important indicators for the achievement of Swisscom’s CR targets

Priority of the CR Strategy   Guidance 2018 1   Value 2018 2   Target 2020   Guidance 2019
Image target / cross-portfolio activities
Main target: Swisscom’s sustainability image              
Reptrak = standardised tool for image measurement of companies                
Anti-corruption (GRI 205-2)                
KPI: Citizenship points in Reptrak from the rating by the general public   >70   68.8   >70   -
KPI: Share of "do-not-know"-answers Citizenship in Reptrak           <10%    
2019 measures:                
● Establishment of the sustainability label and the topic circular econcomy in Swisscom Shops                
● Actions with public visibility on media skills, circular economy and smart city                
● «Together we can increase sustainability» on further products                
Expansion of portfolio of sustainable services (SDG 13)            
Services with ecological or social value. These products are given a label. The composition of the portfolio varies over the years.                
KPI: Increase in the number of services with a sustainability label   55   45   60   50
2019 measures:                
● Evaluation or redesign of suitable services                
Mobile telephone return (GRI 301-3, SDG 12)              
Re-use/recycling of mobile phones that are no longer used                
KPI: Return rate (percentage of sold mobile phones returned for recycling)   12%   10%       12%
2019 measures:                
● Increase in return rate over 2016 in the “Mobile Aid” and “Mobile Bonus” programs for private customers and “Mobile Bonus Business” for business customers                
Reduction in paper consumption (GRI 301-3)              
KPI: Percentage of residential customers and SME clients using online billing   40%   39%       43%
2019 measures:                
● Further promotion of online billing                
● Direct mailing for suitable customer segments                
Training for employees at touch points (shop/call center/sales) (GRI 306-5)              
Training in Corporate Responsibility (CR) and in environment and social topics.                
Touch point training on the protection of minors in the media carried out                
KPI: Conduct training courses on anti-corruption   occurred   occurred   occurred   -
2019 measures:                
● Touch point training on the sustainability benefits offered by Swisscom products                
Anti-corruption (GRI 205-2)              
Conduct training courses on anti-corruption                
KPI: Conduct training courses on anti-corruption   occurred   occurred   occurred   -
2019 measures:                
● Only situational training intended                
Energy efficiency and climate protection
Main target: (GRI 305-2) Increase in the ratio between customers’ CO2 savings and Swisscom’s own CO2 emissions (“2:1-target”)              
Emissions and savings are recorded in accordance with the ISO 14064 standard, verified externally and disclosed in detail in a climate report                
KPI: Ratio of the CO2 savings achieved by customers to the sustainable portfolio and Swisscom’s own CO2 emissions   1.60   1.30   2   1.80
2019 measures:                
● Further reduce own emissions from operation, including supply chains                
● Promotion of existing sustainable services                
● Expansion of the portfolio of sustainable services                
Main target: Energy efficiency (GRI 302-3, SDG 7, 13)              
Increase in energy efficiency EF                
EF = (GEV + ∑ ESP) / GEV                
● TEC = Total energy consumption                
● AES = Accumulated energy savings                
Source: OFEV/FOEN Directive                
KPI: Increase in energy efficiency EF in %       20.5%   35%   27%
2019 measures:                
Implementation of other cost-cutting and efficiency measures (target = 23 GWh) including:                
● Dismantlement of analog network and technology improvements                
● Increase efficiency in data centers                
● Virtualization of servers                
Optimisation of CO2 emissions of vehicle fleet              
Focus on direct emissions from fossil fuels (Scope 1)                
KPI: Average CO2 emissions per car in g CO2/km according to manufacturer data   102   104   95   101
2019 measures:                
● Further implementation of the procurement roadmap                
CO2 emissions (GRI 305-1, 305-2)              
CO2 emissions in operations and in the supply chain (excluding Fastweb, energy offset). Part of the 2:1-target.                
KPI: CO2 emissions in tonnes   360,000   437,491   341,000   400,000
2019 measures:                
● Implementation of further efficiency measures                
● Improvements jointly implemented with suppliers                
CO2 savings by customers thanks to sustainable ICT services (GRI 305-5, SDG 7)              
Sum total of savings achieved by customers through the use of sustainable Swisscom products. Part of the 2:1-target.                
KPI: CO2 savings in tonnes   569,000   569,003   700,000   625,000
2019 measures:                
● Promotion of existing sustainable services such as in the range of Work Smart and tiko/Swisscom Energy Solutions                
● Expansion of portfolio of sustainable services particular in the range of IoT and Smart City                
Work and life
Main target: Utilisation of mobile working models       3        
Number of people able to work on the move in Switzerland (according to a survey) multiplied by the average share of the fixed network and mobile broadband market                
KPI: Number of customers       1,102,000   1,000,000    
2019 measures:                
● Active participation in the Work Smart Initiative                
Media skills and security
Main target: Promoting media skills       3        
Measurement by reference to the number of courses, visitors media smart platform, reader publications and child protection offerings                
KPI: Number of customers (cumulative)   -   1,056,142   1,000,000    
2019 measures:                
● New issue of enter (16th issue); migration media smart on for the purpose of increasing higher range                
● Awareness campaign media usage (Awareness Day)                
Participation in media skills courses (GRI 413-1)       3        
Media skills courses for parents, teachers, pupils (middle and upper school) and Swisscom Academy                
KPI: Parents/teachers   8,000   9,290       8,000
KPI: Pupils   28,000   35,266       37,000
KPI: Swisscom Academy   20,000   15,027       20,000
KPI: Total number of visitors   56,000   59,583       60,000
2019 measures:                
● Expansion of offering by means of an online platform                
● Further marketing of the offering with complementary material                
● Media courses: Increasing publicity with specific communication measures, strengthen capacity of course instructor                
● Swisscom Academy: Expansion of online formats such as help videos and webinars and focus on the new online-format "Info-Café" (informational events)                
Promoting media skills: Visitors to the Media Smart platform (GRI 413-1, SDG 4)              
KPI: Number of visitors on the platforms   120,000   18,493   120,000   120,000
2019 measures:                
● Continuation of SEO (search engine optimization) measures                
● Review of the reorientation of the platform                
Responsible employer
Main target: Establishing the company’s position as one of the most popular employers in Switzerland              
The position is measured by reference to the “Universe” ranking by students and professionals                       
KPI: Rank students   -   4   2   -
KPI: Rank professionals   -   2   2   -
2019 measures                
● Step up communication activities (flexibility & health, Employability, Diversity, Corporate Volunteering)                
● Positioning as a responsible employer, new consideration of the dimensions of ethics and CSR                
Diversity (GRI 405-1, SDG 5, 8)              
Increasing diversity among employees, measured by gender distribution, age mix, nationalities and inclusion. The Diversity Index is only carried out every two years.                
KPI: Diversity Index of Superior School of Lucern (rang)   -   4   1    
KPI: share of women in management positions Decision: Increase by 1% annually     11.7%   13.7%    
KPI: employees whose performance is impaired due to health problems (inclusion)   -   0.93%   1%    
2019 measures                
● Promotion of flexible working models for women and men at all levels                
● Specific training opportunities for women in management positions, Women’s pools in recruitment for MINT bodies, ICT weeks for girls                
● Inclusion of people with autism in IT testing                
Occupational health management OHM (GRI 403-1, SDG 3)              
Staff absence rate constant or reduced over the prior year                
KPI: Absences in days/target days (weighted by FTE) x 100 Target days are based on standard working hours.   2.8%   3.06%       2.8%
2019 measures                
● Transverse projects: BGM@CTP (Customer Touchpoint), introducing mental helath training and early identification for line manager                
● Learning Lunches Social Media and Food, Mindfulness@Meeting, Mindfulness during Lunchtime, Study iCope (Online Stress Training), Webinar menatl health for line manager, self-management courses                
● Ergonomics-mini-consulting, Leadership & Health, health checks for employees with time autonomy, health checks for management staff, Learning-Lunches regulars table (discussion about Burnout), Learning-Lunches nutrition                
Corporate Volunteering (GRI 413-1)              
KPI: Number of volunteer days Give&Grow   1,300   1,072       1,100
2019 measures                
● Continuation of the programme in line with the number of volunteer days in previous year                
Fair supply chain
Main target: Review of working conditions of employees working for our suppliers (JAC Initiative) (SDG 8)              
Number of audits multiplied number of employees at the audited factories                
JAC = Joint Audit Cooperation                
KPI: Number of employees working at suppliers       1,030,000   2,000,000   -
2019 measures                
● Expanding the audits of the JAC community through partnership with the EICC                
Review of suppliers (GRI 300/400)              
KPI: Number of suppliers that have been audited   115   116       125
KPI: of which led by Swisscom   5   5       5
KPI: Number of suppliers with self-assessment (validated externally)   150   153       165
2019 measures                
● Intensification of joint activities as part of JAC (audits, qualitative + quantitativ), targeted “on-boarding” self-assessment                
Review of strategically important suppliers in terms of transparency of greenhouse gas emissions (GRI 308-1)              
KPI: Number of key suppliers that disclose their climatic data via CDP CDP = Carbon Disclosure Project   60   71       73
2019 measures                
● Promotion of participation in CDP, individual supplier dialogue                
Networked Switzerland
Main target:Coverage of Switzerland with fixed ultra-fast broadband as a requirement for ind. BIP of CHF 30 bil­lion (GRI 203-1, SDG 9)              
KPI: Coverage of households and businesses Ultra-fast broadband = bandwidth (BB) >100 Mbps Base: 3.6 mio. households and 0.7 mio. businesses (source: FOS)     55.9%   85%  
2019 measures                
● Roll-out FTTx (x = Home, Street or Curb)                
● Increase in bandwidth                
Main target:Coverage of Switzerland with fixed ultra-fast broadband as a requirement for ind. BIP of CHF 30 bil­lion (GRI 203-1)              
KPI: Coverage of population Ultra-fast broadband = bandwidth up to 150 Mbps     99%   99%  
2019 measures                
● The target is reached with 99% coverage. No new target for 2018 provided.                
Further measures:                
● Development of the mobile network according to the 5G standard                
1 The target is considered to have been achieved if it comes within a tolerance of 5%, or not achieved or exceeded if it is outside the tolerance
2 = target achieved
= target not achieved
3 target exceeded