Products and services in Italy
In the residential customer segment, Fastweb defended its premium positioning in 2022 despite intense price competition. The high quality of services and, increasingly, sustainability efforts have contributed to the company’s successful market positioning. Fastweb defended its premium positioning in the fixed-network segment as well. It introduced a three-tier offer, launched an Internet box with several different versions and expanded the offer with additional services. In the area of mobile communications, Fastweb expanded coverage even further with the 5G network. That enabled Fastweb to attract new customers by offering the best value for money on the market. At the same time, Fastweb contributed to climate protection by offering the first ‘emission-free’ subscriptions in Italy. Finally, it incorporated the Fastweb Digital Academy into its offering in order to intensify its commitment to strengthening digital skills within the country and fostering talent.
In the business customers segment, Fastweb confirmed its leading position again in 2022. A market share of 34% gives the company a strong market position, especially in fixed network and ICT services for corporate customers. In the area of public administration, its market share rose to 47% thanks to the conclusion of national framework agreements for fixed-network and ICT services. In this customer segment, Fastweb secured contracts for cybersecurity projects worth a total of EUR 135 million through cyber security tenders. Fastweb was also awarded a number of projects to network schools and healthcare institutions as part of the EU-funded National Recovery and Resilience Plan (NRRP). Fastweb gained additional corporate customers during the year under review through its ‘Fastweb 5G Mobile’ service for businesses, which was successfully launched at the end of 2021. It also continued efforts to develop its portfolio of cloud and IT security offerings through Cutaway and 7Layers, which had been acquired in 2020. With respect to the public cloud, Fastweb offered its customers a more comprehensive multi-cloud service as part of the partnership with Amazon Web Services (AWS) that was established in 2021.
In the wholesale market, Fastweb has achieved excellent results thanks to partnerships with Sky, WindTre, Tiscali and other companies with more than 400,000 connections (residential and business customers), and customers benefit from ultra-fast broadband services.