The ‘Swisscom blue’ product family, which combines all of Swisscom’s entertainment offerings, was upgraded and expanded in the year under review. In addition to the existing offerings Swisscom blue TV, blue Cinema and blue News, it now includes connectivity offerings on the mass market. It ensures high visibility and recognition and rejuvenates the Swisscom brand.
Trustworthiness and service remain important factors in confirming to existing customers that they made the right decision in opting for Swisscom and in winning new customers, while also helping to emphasise the importance of Swisscom for Switzerland. Swisscom is part of a modern Switzerland, is always recognisable as a Swiss company and positions itself clearly and credibly through its stance on responsibility. The targeted sustainability campaigns have had an impact and strengthened the brand overall. This is one reason why the reputation values achieved by Swisscom are exceptionally high for a company in the telecommunications sector by global standards.
According to the Telecoms 150 report, Swisscom is the second-strongest telecommunications brand worldwide.
The ‘Brand Finance Switzerland 50 2022’ report rated Swisscom as the year’s strongest brand in Switzerland – ahead of Lindt and last year’s winner Rolex. Swisscom increased its brand value by 16% to CHF 5.6 billion, making it one of the ten most valuable Swiss brands.